Expert Content Marketing Services for You

Content fulfillment typically includes the following steps:

1. The client completes the onboarding documents.
2. Our team of specialists reviews the onboarding documents.
3. Our team sends a list of topics to be approved (around 20 topics, client selects 10), and once topics are selected, we begin working on the blog posts.
4. We send the blogs to the client for approval, and the client can choose to approve them, send them back with corrections, or request revisions.
5. Once we receive final approval, we post the blog on the client's website (if we have proper website access).

Please note that only one round of revisions is allowed per blog article. If the client changes their mind regarding the topic after the blog article has been written, our content team is unable to rewrite the blog. Additionally, our content team only writes blogs and does not perform content expansions on websites or create pages with content, unless it is specifically included in the client's services.

If the client is receiving SEO services, we may recommend additional content or page creation. In these cases, it is the client's responsibility to complete the recommended actions, unless otherwise stated in the services provided.

Our team will typically begin work on the client's content within 24 business hours of the service purchase. At the beginning of the service period, our team will start by selecting and approving topics, as well as producing the first piece(s) of content. Once the content drafts are ready, they will be sent over to the client for approval.

The content team takes SEO best practices into consideration when writing content. Prior to publishing, the team ensures that the post incorporates relevant SEO strategies.

If the client is also receiving SEO services in addition to content services, our SEO team will perform additional optimizations on the content pieces after they are approved and published to help maximize their visibility on search engines.

Clients who are receiving multiple blogs per month (2 or more) can expect to receive all the blogs at once for review. This is because of our streamlined internal process. Once the client approves the content, we don't necessarily have to schedule the blogs to be posted at the same time. If requested, we can schedule the blogs to be posted one week apart or at a different time interval.

When our team initially sends the client different content topic options, they will receive 20 topics to choose from and can select 10 of them. Once the content team uses up most of these topics, they will ask the client to approve additional options.

The frequency at which we reach out to the client to approve more topics will depend on the amount of content included in their selected marketing service package. If we attempt to contact the client several times to approve topics and do not receive a response, our team will choose topics to write about on behalf of the client, based on the onboarding documents provided and/or information found on their website.

It is important to note that blogs written based on unapproved topics due to a lack of communication will be considered final, aside from slight modifications. The client will not be able to swap these blogs out for a different topic at a later date. It is always recommended that the client provide approved topics when available.

If and when the content service is canceled, you will receive what is owed for the applicable billing cycle. Work will only stop being fulfilled after the end of that same billing cycle.

In the event that there are any blog articles that were late/pending and not yet sent out, The Business Theory's team remains responsible for ensuring you receive everything owed for those months of active service

Once the content team has successfully published a blog post on the client's website, their involvement with that particular post ends. Any future changes or edits to that blog should be taken care of by the client. Depending on which platform the blog was posted on, this process should not be overly complex and help documentation can be provided upon request if needed.

If the client is dissatisfied with any content provided by the team, one rewrite of that particular topic can be requested. However, exceptions apply in cases where the content team wrote a blog article based on a topic selected by our team due to a lack of communication from the partner. In such cases, we cannot rewrite the article due to dissatisfaction with its topic. Rewrites are limited to pieces with approved topics that simply did not meet expectations. Please note that only one rewrite per blog article will be allowed.

Yes, we have no issue in writing articles based on topics selected by the client in addition to those generated by us.

Our content team will take care of posting provided the site uses a user-friendly CMS (content management system, such as Wix, Shopify, Duda, WordPress, etc.). If the website is custom-built and needs a developer to make postings, that would be beyond our content team's scope. In such cases, we will provide the client with the article for them to post with the help of their web development specialist.

Website credentials are necessary in order for us to post the approved blog articles to the website. Our content team will only be responsible for content marketing in this case. If backend credentials are not supplied to us, we can still write the content and deliver it to the client for publishing.